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W. Chan Kim and Renée Mauborgne’s acclaimed framework for creating uncontested market space by making the competition entirely irrelevant.
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Blue Ocean Strategy
Author: W. Chan Kim & Renée Mauborgne
SKU: BK-0418
MK 46,000.00
W. Chan Kim and Renée Mauborgne’s acclaimed framework for creating uncontested market space by making the competition entirely irrelevant.
3 in stock
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